Saturday, April 7, 2007

About that new Rihanna single...

(That would be Rihanna above, in case you didn't notice, brilliantly hiding her forehead)


So, in previous years, songs like Nelly Furtado’s “Promiscuous” and Beyonce’s “Crazy in Love” have reigned supreme over all radio stations during the summer and basically become that particular summer’s theme song.This year, even thought it is only April, I predict it will be Rihanna’s “Umbrella”.

Jay-Z may have messed up The Roots’s “Game Theory” promotion, and he may have neglected to make a video for the one song in history that was in need of a video (which would be he and Nas’ masterpiece “Black Republicans), but dammit, he was able to hit the first single for “Good Girl Gone Bad” out of the ballpark.

“Umbrella”, not unlike “S.O.S” before it, is a pop smash waiting to happen. The real hook here is, ironically, the hook to the song, which goes “You can stand under my umbrella, ella, ella, ella, hey, hey, hey”.

As strange as it reads on paper (more like ‘on the computer screen’, I guess), the hook is very catchy and instantly memorable and is what I think is the key to the success of this song. Rihanna’s doesn’t have a very powerful voice (though to be fair this hasn’t stopped countless of other singers in her genre from success) but the melody and subject matter of this song more than makes up for that.

Don’t believe me? Check it out yourself, and tell me what you think in the comments section:

(to access, replace the ‘??’ with ‘tt’ and copy and paste the url into your browser)


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